The ProVox Group, the parent organization of CEM specialist, CustVox, successfully acquired Alliera on November 19, 2012. Alliera is a Swiss-based specialist in Customer Feedback Management (CFM) solutions.

In a statement, Alliera CEO, Reto Kaeser, said that, "We are truly pleased to be merging with such a proactive, innovative team of industry experts. Our combined product lineup is truly synergistic, with no overlap, both brands gain advancements in technology equally."

Alliera’s products portfolio includes the Communication Gateway (News - Alert), designed to enable seamless integration of both voice and SMS messaging into existing Web-based or mobile applications. The company’s Survey Platform makes it easy for enterprises to quickly locate areas of weakness within their customer service, while the Campaign Manager supports the monitoring and management of different kinds of Customer Feedback Management campaigns.

Federico Cesconi, CEO at CustVox, said that, "Having access to the increased reach in our local market that Alliera's market share will provide us, will enable CustVox to reinforce its already strong local reputation. Additionally, we can incorporate the entire Alliera product catalogue into our own solutions very easily. This is a perfect partnership for us."

ProVox, and its child corporation CustVox, provide customers with an advanced range of CEM solutions and consultancy services, developed to deliver a 360-degree view of the customer experience. With the acquisition of Alliera, the company stands to benefit from strategic advantages, which include gaining a portion of Alliera's Swiss market share which comprises of Swisscom (News - Alert), Sunrise, Mobilezone and AXA.

The merger will also bring Alliera's Customer Communication Gateway into ProVox’s product and services lineup. The Customer Communication Gateway product makes it easy for enterprises and local Government departments to easily communicate with their customers via tools such as bi-directional SMS, MMS, Voice and VoIP.

CustVox will enhance the Alliera brand by extending the technology capabilities of its Customer Experience Management (CEM) solutions when applying CEM-based technologies across a number of markets.

Additionally, the company will provide Alliera with its advanced analytic Feedback Management and Voice of the Customer (VoC) technologies.

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