The migration to VoIP (Voice over Internet Protocol) has taken a firm hold within the business sector as companies of all sizes and in a full range of industries are seeking to streamline communications and eliminate unnecessary costs. With this increase in adoption comes the increase in the use of VoIP call recording capabilities. 

According to this Gigaom report, there is now a new provider in this space. Twilio (News - Alert), a company known for providing a service that enables companies and Web services to add voice or SMS to their menu of options, is now set to offer access to a VoIP service. Twilio is now offering developers the opportunity to use all IP communications as well as old-school phone and mobile networks. 

The company behind the API that supports popular apps like Beluga and GroupMe, Twilio previously leveraged the power of hooking into the old copper-based phone system. This approach is not only expensive and complicated for smaller companies, it also eliminates the ability to leverage VoIP call recording as an important business tool.

Twilio offers a strong value proposition and strong market success, however. Companies such as Hulu (News - Alert) built its customer service call centers based on Twilio’s technology. Now, by extending their offerings to the VoIP platform and enabling VoIP call recording, Twilio is expanding its reach and its functionality. 

Jeff Lawson, Twilio co-founder and CEO, noted that when it comes to the PSTN, there are a lot of use cases where it simply doesn’t make sense. People must be able to bring their own device or cell plans to use it, complicating the issue. Twilio has set out to eliminate the complexity and offer companies the VoIP call recording and other features they demand. 

To make its mark on the VoIP side of the business, Twilio will be going up against Skype (News - Alert) and other VoIP call recording services already in play. Twilio is hoping its differentiator is the fact it will continue to offer access to the older networks. According to Twilio, their approach is more cost effective for developers who pay the company for access to the networks.

These advancements in the VoIP space appear to be the fruits of the $12 million in additional funding the company raised last year. In the VoIP call recording and communications space, Twilio is becoming a hot back end provider and the ability to offer both traditional and new technologies is sure to help continue to push the company toward success.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Juliana Kenny